Social Web Recap 19.03.18
We spend so much time analyzing social media usage among Millenials and Gen Z, it's refreshing to find out how the rest of us use social platforms. Not many surprises in this Pew Research Center data (via Statista) I guess, except perhaps believe it or not 36% of 30 - 64 year olds actually use Snapchat. But how about those older than 64? I don't know anyone in my cohort who use it.
As a peace offering to Snapchat influencers, artists and other 'creators', long ignored by the messaging platform, Kelly Lyon of Mashable reports that "Starting in late March, Snapchat will feature creator-made lenses in the app's carousel. The update will display artists' work in the app's main screen. . . " But the artists creating the lenses won't, for the time being anyway, be paid for adding their art works to Snapchat's Lens Studio .
Based on a Twitter post from @WABetainfo, The Verge believes you can now revoke ("delete for everyone") WhatsApp messages for up to one hour, eight minutes, and 16 seconds, rather than the previous time frame of seven minutes. No reason given as of yet about why the weird time limit.
Google-owned YouTube is adding the ability to its Google Preferred ad-buying program to do search-based targeting . Tim Peterson of at Digiday comments that "By infusing its TV-style ad-buying program with audience-based targeting, YouTube could pre-empt its TV rivals who themselves want to use TV and audience targeting to overtake the digital media companies like Google and YouTube that had cut into their share of the advertising market."
Seems like Reddit's mobile app is popular enough that it will now feature native promoted posts . . . just what Redditors were waiting for, right? Dani Deahl at The Verge reports that "The mobile ad posts should integrate into the existing Reddit experience, with the ability to upvote, downvote, and comment. Previously, users were not able to comment on mobile ads. Advertisers will be able to target their ads based upon user interest, subreddit, location, device, and time of day. "
Twitter "is working to expand its blue checkmark verification process to all users and plans 'to do it in a way that’s scalable' according to a report in Mashable arising out of an interview with Twitter CEO Jack Dorsey. The new emphasis will be on proof of identity rather implied 'celebrity'.
You may start seeing new algorithmically curated timelines based on significant news events at the top of your Twitter feed. "We're working on ways to make it easier for everyone to find relevant news and the surrounding conversation so they can stay informed about what matters to them,” Twitter product VP Keith Coleman told BuzzFeed News in a statement.
(My weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. )