Social Web Update 10.12.18
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.
The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had a particularly large viewer base among women, now pushed to find alternatives. And others like Jessica Powell, former head of communications at Google, wonder whether Tumblr’s new restrictions “will destroy a safe space for self-expression, discovery and connection” for women and the L.G.B.T.Q community.
Snapchat is testing a bunch of new features including offering the increasingly popular camera portrait mode, some form of timer, camera grid, a feature called ‘Batch Capture’ for posting multiple stories, and ‘Charms’ (please change the name: this one is insipid) that will let users define something about their relationship with someone. (TNW and Jane Manchun Wong)
Leading the steady social platforms march towards more social shopping, Facebook extended its ‘collection’ feature (which lest users save, easily organize and find posts from a friend or Page you follow, an ad, a Watch video, or Marketplace listing) so that users can now share the collections. Friends “can view the content you’ve gathered and add new posts. For example, if you create a collection of products – a holiday wish list of sorts – you can share it with a group of hand-selected family members on Facebook to give them ideas of what gifts you’d love to receive for the holidays.”
And more shopping opportunities are being evaluated . . . Facebook is testing in Thailand “a new feature that allows merchants to more efficiently sell items on a live stream. When a seller demonstrates items on their stream, customers might see a screenshot button that lets them take photos of items they want to buy and message the merchant directly. The merchant can then send payment requests through Messenger to streamline the process.”
If confirmation is needed that ‘Stories’ are steadily taking over from the News Feed, a look at Facebook’s recent announcement that it is rolling out Group Stories globally and adding emoji reactions for people to respond to others’ contributions to the collaborative story provides it This, with the addition in the past year of launching music stickers, creating a Stories archive, and opening Stories up to advertisers, suggests a Stories juggernaut.
And finally not much notice was taken of this, but should have been . . . Facebook is rescinding its ‘Platform Policy section 4.1., which means developers are being freed to build new features on its platform that may replicate something it already does, like its video, messaging or GIF creation tools. (Josh Constine at TechCrunch)