Social Web Recap 11.09.17
(A painting by Austrian expressionist Egon Schiele, with whom I became fascinated after seeing his works in Vienna recently, courtesy of http://www.doc.ic.ac.uk/~svb/Schiele/ )
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Just Sayin' Sidebar
For the luddites who still slag social, I can't resist pointing out the social web is a news powerhouse! "More than two-thirds of American adults — 67 percent, to be exact — 'get at least some of their news on social media,' according to new data released Thursday by Pew Research Center. That’s up from 62 percent of American adults in 2016. Surprisingly, many of those new social media news consumers are not millennials. Pew found that 55 percent of Americans 50 or older reported getting news on social media sites, up from 45 percent in 2016."
Continuing last week's theme of a YouTube reboot, the video sharing network will now let you share your screen with viewers to YouTube Live from an iPhone or iPad, and use the front-facing camera and microphone to add commentary or reactions to these streeams streams. Google also "announced improved tools for moderating comments on live chats, allowing moderators to more quickly hide inappropriate comments, as well as use an automated system that will flag potentially problematic messages for mods to review and approve separately."
Snapchat users in the UK, the Netherlands, France, Denmark, Norway, Sweden and Finland can "create their own geofilters from their phones, instead of having to design them from Snapchat’s web-based tool", a feature available in the U.S. since June of this year.
Snapchat is pushing further into the college market with something called Campus Publisher Stories. Initially, four college newspapers "will be creating content exclusively for the messaging app . . .These weekly editions will only be available on Snapchat Discover within the school's district and will feature ads." The move helps campus newspapers make money, and encourages students to explore Discover.
The self-described 'front page of the internet', Reddit has partnered with Lucidworks to upgrade its tool for searching content from the 270 million monthly active users who generate five million comments and "a staggering 40 million searches every day across more than a million communities." TechCrunch reports that "The challenge with Reddit extends beyond indexing these massive numbers. They also have to deal with wide variety of content with text, gifs, images and video by the score."
Social Media Examiner reports that LinkedIn launched its new native ad network which places "advertisers’ sponsored posts into ad inventory found within several third-party publishers and apps. Adweek reports that this list includes Microsoft properties like MSN and Outlook.com. This means that Outlook users may begin seeing ads in their inboxes labeled as sponsored content from LinkedIn."
Who knew Tweetdeck was still around? When Twitter bought TweetDeck ages ago (2011), some social media community managers mourned the loss of its simple features for managing multiple business Twitter accounts. However, it has actually been chugging along ever since and may now have been reincarnated in a new form. In a series of tweets last Thursday, Twitter announced it is bringing TweetDeck Team's account-sharing feature to its own mobile apps: "As a result, people sharing a single account, such as the employees of a brand and its agencies, no longer have to log in to the TweetDeck desktop site to post tweets from that account . . .In addition to publishing tweets, people who are members of a Team can also retweet and like others’ tweets, as well as send direct messages, schedule tweets, create lists for separate feeds populated by only certain accounts and curate Moments."
I'm not sure if this is a Facebook or Instagram update, but since they're sisters it doesn't really matter that they are getting even cosier. TechCrunch's Taylor Hatmaker uncovered the news that "To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly to the main Facebook app. Instagram has since confirmed that the feature is indeed in testing."
Those colourful status cards for your Facebook News Feed may be coming to comments as well: Being tested is an option for gradient-style coloured comments as well.
TechCrunch has uncovered a move (by scanning code no less) by Facebook to monetize its ownership of the WhatsApp messaging app: Asked for comment "a WhatsApp spokesperson told TechCrunch 'We’re testing a new way for people to start a chat with a business in WhatsApp from a Facebook ad. This makes it easier for people to connect with businesses that they care about on WhatsApp.' " And for business it opens the doors to sponsored pushed messages ('ads' by any other name) even if you have to have messaged with the business first!