Social Web Recap 29.05.17
A weekly annotated one-two sentence summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
In its continuing Snapchat smackdown, Instagram also announced 'search' for Stories. You can now "search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption."
Web links can now be sent directly in Instagram's direct messages and photos can be oriented landscape of portrait without cropping.
Facebook is tapping major media companies to create original video content—"20- to 30-minute shows that Facebook will own outright, and 5- to 10-minute shows that will be owned by the media companies, with Facebook taking a 45 percent cut of the ad revenue."
Not to be outdone by the hard charging Instagram, Snapchat released custom Stories in which users can create global and geofenced stories with friends, and encourage them to share.
According to Twitter designer Bryan Haggerty (@bhaggs), the platform has added new emojis to Twitter.com, including a woman wearing a headscarf and people with grey hair, and many more ways to wink at or call out your friends.
In the category of 'what-the-hell-are-they-saying' is the perplexing and jargony Twitter announcement of new 'direct message cards': "Using a Direct Message Card, businesses can capture people's attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons. Each call-to-action button takes the user into a specific experience within Direct Messages." The rest of the statement was no help in clarifying how it works.
Just what we need (tongue-firmly-in-cheek), Pinterest will let advertisers publish auto-play video advertising in the home feed and search. The monetization engine keeps chugging along.