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Reddit as Focus Group?

Reddit as Focus Group?

The Canadian Radio-television and Telecommunications Commission (CRTC) has turned to Reddit as one of its feedback channels for consultations on differential pricing. The CRTCis the Canadian administrative body that "regulates and supervises broadcasting and telecommunications in the public interest".

It's a slightly controversial move—as is its proposed charging of different prices for different types of data traffic—given the often aggressive and brutal nature of commentary on Reddit, the digital community that wants to help people "discover places where they can be their true selves."

Sometimes these 'true selves' can be not so pretty.

But it's worth the risk to try reaching an audience that is sometimes indifferent even to such issues as net neutrality in which it should have an interest. There aren't many ways to reach Millennials and Gen Z when you want to consult on public interest subjects. Telephone surveys are largely ineffectual. Gathering social intelligence through online monitoring works better. Crowdsourced comment on native platforms like Reddit may be one answer, albeit risky and tricky.

We'll see. I hope the CRTC singles out the Reddit probe for detailed analysis in its final public hearings.

(2016)

Shame, Shame

Shame, Shame

Exponential Activism

Exponential Activism