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Twitter Minutes on Mobile

Twitter is repeatedly in the news—or at least the news that digital marketers and social media strategists pay attention to—for being on its death bed. The reasons vary (poor revenues, declining user base, failure to innovate, boring logo, you name it). 

Here is a recent chart evidencing Twitter's "stalled" growth:

Infographic: Twitter Struggles to Reignite Its Growth Engine | Statista
You will find more statistics at Statista

Now mobile user engagement with Twitter apparently also sucks. Mobile user data aggregated by Statista tells us that monthly active users spend only 2.7 minutes on Twitter daily, compared to leader Facebook at 30.3 minutes.

Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista

You will find more statistics at Statista

But such numbers don't tell us much about who is using Twitter and how.

They tell us nothing about the relative social, cultural or political value of Twitter content compared to Instagram or Snapchat for example, or how influential Twitter is as a pathway to news, ideas, cultural experiences, cutting edge comedy or causes.

And how about the role Twitter plays in necessary social activism — exposing abuses of power, focusing attention on hashtags like #BlackLivesMatter, coordinating protest and building political support (#FeeltheBern). 

I wonder of that 2.7 minutes a day spent on Twitter what part is devoted to seeing breaking news, watching video clips of emerging music or visual artists, tracking causes or exchanging points of view.

Maybe it's not so bad if Twitter lets Facebook and the others have the product pitches, the superficial and routine, the mundane and banal to fill up the other 57.9 minutes of social media time per day.

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