Five (Really Six) Ideas From Others
A few years ago I started a Tumblr blog, since abandoned, called 'A Word or Two' in which I posted what I felt were radiant ideas expressed by others.
The blog was described like this: "Jacques Barzun wrote a book called 'A Word or Two Before You Go' about language and words, their beauty and their impact on thought and action. When I read, which I do a lot, I find ideas and phrases that are so wonderfully expressed that I want to say them out loud to others . . . This is out loud."
Why ? Because the best—idea or writing— always throws open a door to an angle or way of declaring things we may never have considered . . . like these (the subtitles are mine):
For goodness sake, try to make your content worthwhile
With engagement as your north star, it can be tempting to ‘game’ the system, by posting and crafting content that has no brand relevance whatsoever. For a short while, you can justify this by saying that the ‘positive association’ is worth something from a branding perspective, and perhaps you’d be right. But over time, if you’re posting funny baby memes and you sell adult diapers (true example), you’re going to be disappointed by the efficacy of social."
Tania Yuk, Huffington Post, 02.12.16
There is something right in this, even if ‘selling’ is your end goal (and the article is sponsored content)
The impact and value of creating a great story, one that really resonates, is immeasurable,” Linda Boff, CMO at General Electric, told Inc. “Audiences want to know who you are and what you stand for. Sometimes that means being the main character in your own play, and sometimes it means showing up subtly as to not distract the audience from the enjoyment of the narrative.
GumGum, Digiday, 28.11.16
What the internet absolutely needs . . . and Le Monde is doing it
The plan is to build a hoax-busting database, which incorporates information on which sites are fake and which are verified, trusted sources, and readers can access via Google and Firefox Chrome extensions. The idea is that once a user has downloaded the extension, when they come across articles online a red flag will appear if the site or news is deemed fake, yellow if the source is unreliable or green if it’s ok.
Laurent’s team has also been working with an external set of data scientists to explore how to automate spotting hoax news, and the hope is that the end product will resemble a search engine that can query relevant databases to spot and provide context around false news – a project that’s received funding from Google’s Digital News Initiative.
Jessica Davis, Digiday, 26.11.16
Turn inward first for a bit of calm . . . before giving an intellectual shit kicking to white supremacy and misogyny
We see the mind like a house, so if your house is on fire, you need to take care of the fire, not to go look for the person that made the fire. Take care of those emotions first; it’s the priority. Because anything that comes from a place of fear and anxiety and anger will only make the fire worse. Come back and find a place of calm and peace to cool the flame of emotion down.
Phap Dung, senior disciple of Thich Nhat Hanh, Vox, 22.11.216
Let’s put what social media marketers do more bluntly reminding ourselves content marketing ain’t god’s work
An earlier generation would find it astonishing that, without payment or even much outcry, our networks of family, friends, and associates have been recruited via social media ti help us sell things. Now, however, most of us carry devices in our bodies that constantly find ways to commercialize the smallest particle of our time and attention.
Timothy Wu, The Attention Merchants