Pew Research reports some interesting facts about how politics and advocacy manifest themselves on social networks. The pertinent slides below are 24 - 32.
Pew Research findings on politics and advocacy in the social media era from Pew Research Center's Internet & American Life Project
Those who dismiss online 'slacktivism' might note these findings:
- 43% of SNS users have decided to learn more about a political or social issue because of something they read on social media
- 18% of SNS users have decided to take action involving a political or social issue because of something they read on social media
The question for advocacy organizations is, of course, what social content and strategies can encourage more learning and action.