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Politics and Advocacy on the Social Web

Pew Research reports some interesting facts about how politics and advocacy manifest themselves on social networks. The pertinent slides below are 24 - 32. 

 

Those who dismiss online 'slacktivism' might note these findings:
  • 43% of SNS users have decided to learn more about a political or social issue because of something they read on social media
  • 18% of SNS users have decided to take action involving a political or social issue because of something they read on social media
The question for advocacy organizations is, of course, what social content and strategies can encourage more learning and action.

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