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Mobile Rules

The evidence is all around of us of course. Smartphones and tablets are pushing aside the desktop and to some extent laptops (I still want a MacBook Air!) as preferred devices for accessing social networks, doing banking and commercial transactions and engaging in what is called 'retail behaviour'.

Two things jump out at me from ComScore's latest look at the digital future in Canada, which ranks Canadian Internert users near the top in global online engagement: We've become a nation of mult-screen users that has no trouble managing two or more screens simultaneously; and we are comfortable using our mobile browser for accessing offline retail information.    

 

Marketers . . . stop salivating

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