Only seven days ago, I posted links to significant developments in social platforms over the previous three to four weeks.
Ever curious, I looked at what had been announced in the subsequent week. No surprise . . . no signs of a cooling trend. Seven developments in seven days:
- Twitter encourages developers to embed Twitter "into more mobile apps and collect more data from mobile users" with the anticipated launch of Fabric. Marketers take note: Fabric will be incorporated into MoPub, "the world's largest mobile ad server."
- Twitter improves its reporting process for abusive tweets and makes it more mobile-friendly—changing information requirements, making the interface simpler and enhancing the blocked accounts page. (from Twitter)
- Twitter again—The mobile division releases new filters "to spice up your photos" (from @twittermobile)
- Facebook debuts "Facecast: The One Thing, a one-minute newscast that will appear on the show’s Facebook page every weekday." It's part of Facebook's continuing attempt to keep our news feeds filled with what it considers relevant content.
- YouTube offers ads-free music . . . for a price: YouTube Music Key beta is "a monthly subscription service starting with the promotional price of $7.99/month (discounted from $9.99/month) that will give you . . . ads-free music, background play and offline viewing."
- Facebook introduced its Privacy Basics tool to help users take control of their privacy settings and who and what can see their content.
- And, not a change in platform functionality, but YouTubers have been *urged* by the Advertisement Standards Authority (ASA) to make it very clear if their posted video has been sponsored.
Don't worry if you feel you can't keep up— at this pace, nobody can.