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Digital New York Mayoral Race

Having spent much of this past summer in New York — love the city — I've been unable to avoid the mayoralty race to replace Michael Bloomberg, in particular the implosion of Andrew Weiner's campaign . . . and person.

Not that I have been trying to dodge discussion. There are so many pulpy sub-plots — Christine Quinn who could be the first woman NYC mayor AND its first openly gay mayor; Bill de Blasio who needs his daughter to post a video explaining that there is more to him than just the boring white guy public profile. And, yes, there is De Blasio's wife Chirlane McCray, "who is black and has been open about the fact that she was a lesbian before she met her husband".

What hasn't been covered much in the legacy press — with the exception of Weiner's sexting — is how the candidates are using social media to make their case and organize their troops. So, to help out, H+K and Baruch College have put together a panel discussion called 'Campaigning in the Digital City'.

The discussion will be informed by the H+K Digital Engagement Index, which rates the online performance of the leading candidates for Mayor, and findings from a new Hill+Knowlton Strategies/Baruch College Survey that explores how New Yorkers use social media to engage with mayoral candidates and public issues.

Should be good . . . but at least it will talk about something other than whether De Blasio was telling lies about Bill Thompson's "position on stop-and-frisk."  (Disclosure — I work with H+K.)

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