It didn't take long for people to find the uncomfortable and creepy side of Facebook's Graph Search. (I can't test these hypotheses because I haven't been given access to the beta version).
Among the concerns:
- Its micro-targeting functionality makes stalking just a little bit easier. Not bothered? Think of this in the context of the fact — as the Forbes article points out — that Facebook just recently took away "the ability for users to hide themselves from search."
- The Electronic Frontier Foundation (EFF) is very concerned that Graph Search "allows strangers to discover information about you that you may not have intended them to find" . . . for example, that you actively support the EFF, or another organization or activist group that may not always be aligned with a country's intelligence services. Once again the EFF rightly stresses the importance of actively managing privacy settings.
- Partricio Robles argues that the benefits to brands may be mixed, even increasingly limited. When users realize the extent of the personal information they have — perhaps inadvertently — provided on Facebook they may say 'screw this' and leave the platform for safer alternatives. (Are there any.)
Any other views — pro or con?