There hasn't been much press about this that I've seen anyway, but Toronto is the site of the WorldFuture 2012 Conference from July 27-29, 2012.
Among the various inventions and beta launches to be revealed at the conference, an article in the San Francisco Chronicle pointed to this new social platform for kids that will "enable children to act digitally to help others around the world."
Most children want to help other people, animals, and the environment—but they don’t know where or how to begin. The Cyberhero League is a social platform that will enable children to act digitally to help others around the world.
A child earns points through games and other activities, and uses those points for charitable gifts that supply emergency relief supplies (food, water, and medicine), support wildlife conservation, and protect the environment. As Cyberheroes, kids will have the power to change the world while learning about environmental stewardship and social responsibility.
The landing page for the beta site looks enchanting:
I see nothing wrong with helping children learn how to help others, digitally or otherwise, as long as we don't end up creating a swarm of earnest idealists who believe they know better than a country's citizens how to fix problems in developing countries (think Kony 2012).