Social Creativity for Good Cause

Continuing the theme of social creativity in the interest of good causes, this past weekend the Canadian non-profit Youth Unlimited crowd-built what it is calling the world's largest QR code in Toronto. A colleague was one of the masterminds behind the project and acted as master of ceremonies as nearly 250 people worked together on a local soccer pitch to piece together the code

Minor readjustments were needed to manage bursts of wind and flying tiles, but a helicopter was able to do a fly by for photos and video, and make the successful inaugural scan.

Youth Unlimited put together a fun time lapse video (embedded below) of the assembly and occasionally dramatic efforts to protect the code panels from the wind.

A wonderful example of social creativity in the service of a cause, and of what's possible when you put 'social' at the center of program planning.

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