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Mobile ... or Not Yet

The growth of mobile seems inexorable, although its use for shopping still lags other uses. While there is still  reluctance to commit fully to the mobile web experience, especially among 'networkers' and 'communicators' (see the infographic released today from Hill+Knowlton Strategies - my firm - below), Mashable reports that "Mobile is becoming an increasingly significant sales channel for many online retailers, particularly for those who sell merchandise through flash sales."

Now I would like to see more data on mobile use for social networking (I have seen other studies which rate it higher than this one), news curation and social and political advocacy. I suspect the latter in particular lags a fair bit since it depends on quality content and strong relationships.

The Many Sides of Social Activism Commentary

Audio from My SXSWi Presentation