Corporate CSR Motives Mistrusted

Even after 20-30 years of active corporate commitment to corporate social responsibility (CSR) and community investment, the majority of Canadians (81%) still believe that companies "use CSR to improve their image not to improve society". 'Authenticity', that confusing and disliked word oh so popular in communications circles two years ago, seems still to be an issue.

The infographic developed by Hill+Knowlton Strategies (the consultancy employing me), Canadian Business for Social Responsibility and GlobeScan summarizes a couple of findings from GlobeScan's Radar Report. You can participate in a webinar on the report this Thursday, May 31st from 1:00 - 2:00 p.m.

No CEOs: You're Wrong

Content and the Social Strategist