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Underestimating the Social Web - Again

Time and again companies and government are caught out not taking the influence of social web activism seriously when it comes to the flight path of high profile issues.

Yesterday in the Toronto Star, national columnist Chantal Hebert points out the failure of the Quebec government to factor social media into its campaign strategy for handling the Quebec students' strike:

In a Radio-Canada interview last week, Beauchamp said part of her predicament stemmed from a failure to anticipate the impact of the social media on the dynamics of the stand-off . . . There is no doubt that throughout this episode, the former minister and her colleagues have been missing in action in the social media. By comparison, the Montreal police force is decades ahead of the Quebec government.

D'oh . . . to quote Homer Simpson . . . Yes, the social web is a tool for activism: It is the new demos.

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