Nothing surprising about the failure of Invisible Children's Kony2012 to 'cover the night', or even tickle it.
Counterbalancing the emotional support for the cause and the extraordinary reach and initial force of the video was the damage to Invisible Children's reputation done by its many critics in North America, Uganda itself and Africa as a whole, as well as the public breakdown of IC's "grand storyteller and dreamer" Jason Russell. Invisible Children lost credibility, and made it easy for fickle 'activists' and Facebook clickers to stay away.
The lesson is pretty clear . . . a powerful viral video, good offline organization, and an emotionally compelling narrative can't trump a lousy reputation.