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Corporate Speak is Not Storytelling

'Storytelling' and 'narrative arc' are becoming the Eden for corporate communicators as they look at a social web that values the standalone quick-hit visual more than traditional exposition. 

Of course stories can be graphic or cinematic and have a strong arced thread. But in case you still rely on words in your storytelling, here's an older infographic that reminds us that a story can't be told using the dead language of corporate speak.

(The infographic was recently re-posted on Twitter by @Steveology) from Lou Hoffman, who coincidentally also published a great post today called 'Why Journalists Get Cranky About PR'.)

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