You Fooled Me Bodyform — Thanks

So, according to Techcrunch I was fooled about Bodyform in my previous post: The Facebook post that was the catalyst to the video response was real enough. But the video featured an actress, not the Bodyform CEO . . . because it doesn't have one.

However, even if the video was an advertising gimic from the agency (Carat) for the parent company of the Bodyform brand, it is still a great lesson in effective reputation management. You couldn't buy the same combined reach, engagement and impact from another ad form, and do it in only eight days.


Internet Freedom Continues Under Attack

Smack Down on Facebook? Deal With it Like Bodyform