As I get ready to start teaching my reputation management class at a local university, I came across this recent infographic from a Swiss online reputation management firm.
A few statistics stand out: 53% of Twitter users tweet recommendations for products and services; 79% of online consumers trust the opinions of people THEY DON'T KNOW.
And one opinion is right on the mark: "Most businesses simply talk at their clients on social media. The successful ones monitor what is being said and respond. This can change people's opinions instantly."