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NXNEi and Slacktivism

Tomorrow I will be speaking at Toronto's NXNE interactive conference on 'Turning Social Web Slacktivism to Offline Activism'.

The title isn't totally accurate since I am of the camp that says passive web engagement is a good thing, because the weak ties of a Facebook 'Like' for example can, in the hands of a good social organizer, become the stronger "tie" of activism. Engagement online in a campaign of any sort can be the start of journey from relative apathy to political and social activism.

My presentation is appended below, in three parts unfortunately since the deck in one piece is too big for Slideshare.

 

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