AOL and Nielson recently published a study about our content sharing habits that draws some useful conclusions about what and how people use social networks to pass on information, brand or product preferences, articles, videos and photos to their friends (and 'followers'):
- 23% of social media messages include links to articles, videos and photos.
- People are sharing more of this kind of content than they did 2-3 years ago, especially women.
- People share content with their family and friends that they consider "trustworthy" and "helpful"
- A company's website is less important than other social networks when it comes to insinuating itself into this sharing model: "With only 4% of shared content linking to brand websites, it’s clear that the conversation – and opinions – about these same brands is happening elsewhere" . . . namely social networks