iPhone App - NDP First Off the Mark

Canada's New Democratic Party (NDP) is first out of the gate in the social web sweepstakes with something a little different by way of a social tool . . . the Jack Layton iPhone app.

With the app you can watch campaign videos, follow tour highlights, connect on Twitter and Facebook and get insider alerts and messages about the campaign's progress.

In fact, the party has a dedicated website called 'Taking our Campaign Online' where you can download blog badges, Facebook profile pictures, Twitter backgrounds and desktop wallpaper.


The site puts to shame the dull and unsophisticated website of the Conservative Party (Could they fit more pictures of Stephen Harper on a single page?) and has a more populist feel than the slick and sophisticated Liberal Party home.

The B.C. online newspaper The Tyee has made it easy for those who want to track the progress of the parties as they struggle again to figure out how to wrestle the social web to the ground by publishing a list of the "parties' websites, Facebook pages and Twitter pages, plus some useful hashtags for topics, election reporters, and kibitzers".

Engaging Employees in CSR

Canada's Federal Election: The Social Web's Time?