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A Model of Trust

Trust is one of those things companies want and stakeholders give sparingly. And trust is being granted even more sporadically today given ample evidence, for example, of a cavernous spin-reality gap in the social performance of some companies.

For companies wanting to assess how likely it is they will win trust, here is a simple graphic against which to chart their performance on the actions and values that are the simple building blocks of trust, credibility and belief.

ICCO Says Social Web Consulting Growing

Digital for the Defense