Republicans Win - Social Media the Reason?

I tagged this video some time ago because of what it said about the way in which the two parties in the U.S. were using social media in the run up to the mid-term elections held yesterday.

In May 2010 at least, PBS was reporting that the Republicans were using the social web as an organizing tool in far greater numbers than the Democrats. In the PBS report, Newt Gingrinch says that the party was advising its candidates to "have as big a budget for new media as they have for radio and television."

You see where I am going here. Given what the New York Times called the "tide of voter discontent" that swept the Republicans to victory in Congress, is it a stretch to suggest that they may have been better able to tap into, organize and guide that discontent online, as the Obama team was able to do two years ago?

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