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Social Media 'Advocacy'

Domino's on a Roll

As a corporate reputation watcher, I like to find examples of new takes on traditional reputation building. Here's one to watch at a website called pizzaturnaround.com. Domino's Pizza, the unfortunate quarry in a legendary YouTube video, is now addressing criticisms of products in a series of videos in which it admits customer dissatisfaction with its pizza. 

Rather than hide behind weasel words like 'enhanced' or 'improved', the company is changing its pizza recipes, from crust to sauce to cheese to find a combination its customers will find more appealing. Organizations whose reputations are in the toilet could learn from this 'let's be honest about what's wrong and just fix it' approach.

Political iPhone Apps

In Canada, we are well behind Americans in using social media as a political organizing and advocacy tool, largely as a result of differences in our political systems. In the U.S. individual senators and members of Congress aren't subject to the party discipline which hampers independent thinking here in Canada.  The flip side is that in the U.S. politicians become the target of interest group pressure and popular advocacy, and the newest channels for pressure are social media.

Ian Capstick at MediaStyle singles out three political iPhone apps, at least two of which could be adapted for use in Canada. One is a complete contact list of members of Congress and their staffs and the other an application which allows users to see "if a brand they are about to purchase is – or is not – supportive of their community."

TechCrunch Apology Well Handled

'Managing' Negative Perception