Tesco's Brilliant Response

Hat tip to my colleagues Dominic Pannell and Brendan Hodgson for highlighting this story from The Guardian about Tesco's response to a complaint from Daniel Jones founder of the Church of Jediism:

Tesco said: "He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods. Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood. If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."

Amazing what a little humour will do for corporate reputation.


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