Social media pundits are often critical of bloggers who devote too much of their digital space to referring to the posts of others. It is looked on as a form of solipsistic hackery.
But from time to time a writer posts something that is so to our advantage that it makes the charge worth bearing. So here goes.
Euan Semple, a fine writer and an intelligent, relaxed speaker (I heard him at an IPRA conference in London about three years ago) starts a short post with this almost axiomatic observation on the resistance of some in business (and to a frightful extent many communicators) to social computing:
"On an almost daily basis I am faced with someone asking me to tell them the return on investment of social computing in business or proclaiming that Twitter is all about people telling us what they had for breakfast. These interactions are always delivered in a particular tone — at best pompous, at worst sneering and condescending."
Read the rest of the post here and be delighted that someone is pointing out what a waste of time - and how counterproductive - such conceit is.