"SPIN CYCLES UNSPUN"

A critical review of the CBC series Spin Cycles: A Series About Spin, the Spinners and the Spun published in a 2009 issue of the Canadian Journal of Communications.

An example of what I had to say about the series:

"This focus on the media, however, speaks to a central weakness of the series— the assumption that the core business of public relations is the art of stage-managing the media, the conflation at work in conceptualizing “spin” and “messaging”as the same, and the faulty reasoning in assuming that telling a company’s side of the story, if done ethically and transparently, is ipso facto iniquitous."

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"LAW TIMES ARTICLE ON CRISIS"

Not an article by me, but one in which I am liberally quoted about my point of view on how Maple Leaf Foods handled its listeriosis crisis and what effective crisis management means today.

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"FLIGHT FROM CSR: I DON'T THINK SO"

This is a piece published in Hill & Knowlton's business publication called Ampersand in which I argue that  just because we are in a recession it is unlikely that companies will change their behaviour with respect to corporate responsibility programs:

"But will there be a wholesale flight by companies from responsible conduct and sustainability initiatives? I would argue no. Why would companies set aside years of building reputation capital (an intangible with enormous financial value) for a short-term retreat from responsible conduct? Why would senior executives look on now as an appropriate time to set aside public concerns, when trust in many of them has eroded even further over the past six months and led to precipitous government and regulatory action? Why would companies want to ignore what has been learned over the past few years about how eco-efficiency can actually drive cost savings, while 'doing good'?"