Non-Profits and Social Media

This cool infographic was posted today by Hill & Knowlton. The most interesting story this tells me is that Doctors Without Borders Canada has the most engaged community on the social web and yet they aren't in the top 'talkative' five. Could what you say be more important than how much you say it?

Another Study on Social Media Usage by Business

Valeria Maltoni at Conversation Agent reports on another study from SmartBrief on the use being made by business of social media. I haven't had a chance to look at the study itself, but Ms Maltoni does a quick-and-dirty summary of the study's eight key themes.

One of her conclusions surprises me:

Despite their early presence in social media, communications and PR firms are not the chosen source of advice or consultation on social media for companies. Instead, the majority of companies are using internal resources for developing and implementing their social-media strategies.

It may explain, though, why according to Ms Maltoni's review of the the study most companies are focusing on what she labels "generic topics and mainstream tools" specifically Facebook, Twitter, YouTube, LinkedIn and blogs.

Which in turn raises the question whether the topics and tools are being chosen by internal teams as the outcome of a strategic assessment of the social web in the context of business objectives, or random experimentation driven by an executive itch for results that needs scratching.