Entries in Facebook (15)


Blogging is Dead: Long Live Blogging

I was going to post my own comments on the false notion that blogging is dead based on this piece from a week or so ago at Mashable, as have dozens of others.

But Kimberly Turner writing at The Regator Blog (that's not her in the pic) has taken up the cause with more effect than I could. Here is the Coles Notes version of her well-argued comeback(my emphasis):

"The Mashable article’s (current) headline states: “Everyone Uses E-mail, But Blogging Is On the Decline.” According the study Schroeder based the post on, this is false. As the handy-dandy chart below (from the same Pew study) shows, blogging is on the decline in Millennials (18-33) and G.I. Generation (74+) but on the increase in all other age groups with an overall increase from 11 percent of internet users in December 2008 to 14 percent in May 2010."

"The Mashable post turns its nose up at blogging but makes no mention of stats from the same report indicating that even after blogging’s decline with teens, there are still more teen bloggers than tweeters."

"The blogosphere has become the realm for things that cannot be expressed in 140 characters, a place where significant conversations, debates, and information exchange can occur. This shift means the blogging is maturing and evolving—not dying."

"The evolution of blogs has made the very definition of a blog ambiguous. Millions access blogs such as Mashable, The Huffington Post, TMZ, Gawker, and Boing Boing every month. Because the line between blogs and other websites has blurred with blogs’ maturation, visitors may or may not consider themselves to be blog readers…even when they are."

I guess I'll keep at it.


Canadians Like Their Social Networks

I've just been looking at research firm Ipsos Reid's 2010 Canadian Internet Fact Guide, which I think was released this summer but is based on 2009 data.

It's a useful snapshot of Canadians' internet behaviours, but a couple of facts jumped out at me (besides the fact that 84% of Canadians aged 18 to 34 have an online social network profile).

  • "86% of Canadians with online social networking profiles are aware of Twitter, although only 10% have a Twitter profile and 5% actively use it." Of those, 90% have their profile on Facebook.

Frankly, I don't believe this. While I accept Twitter tends to be used by an older demographic with younger people favouring BBM and texting in general, I wonder whether this has changed over the past year. Maybe its purely anecdotal, but I think business usage of Twitter has increased significantly over the past year, which should influence this number.

  • "56% of Canadians with online social networking profiles visit social networking sites at least weekly; 31% visit daily."

This I think is true . . . In a presentation at Meshmarketing in Toronto, Janice Diner of Horizon Studios says there are 16 million Canadians on Facebook who spend an average of 411 minutes per month on it (noting as well that about 38% are more than 35 years old).

  • "17% of  smartphone owners who also have an online social networking profile have downloaded a Facebook application to their phone; 4% have downloaded a Twitter application."

I would have thought this would be a lot higher, although again it may be that a year makes a huge difference in people's usage of social technologies. Diner's presentation, for example, says that 200 million globally engage with Facebook on their mobile devices and they are twice as active users as others.