I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.


Of Dashboards and Videos

In my sometimes frustrating effort to stay on top of new social web technologies, I've come across a few more that could have value for enterprise social web teams.

As more organizations move beyond the single-Twitter-and-Facebook account stage, their community managers come up against the problem of managing a bunch of social accounts. Paratus Communications points to a couple of tools that might come in handy.

The first is LiveGo, a social dashboard with its main point of difference being "its integration with MSN Messenger and other IM services, living side-by-side with Twitter and Facebook." Paratus concludes that "If you like instant chatting, this might be one for you. Find out more about LiveGO here."

In the same post, Paratus suggests taking a look at geeje which it says "could be one of the most useful tools we’ve seen in a while, especially if you want to keep your eye on specific competitors. geeje.com works by creating personalised feeds of brands / people you want to follow closely. All you need to do is set up your brand / person tab, add the URL feeds you’re interested in and geeje keeps them updated in real-time so you don’t miss a thing. Very handy!"

One that I am going to start playing with is Screenr a web-based recorder that helps you create instant screencasts. It is as simply as clicking the record button on the site's home page then "capture your screen and voice, and share the link" over Twitter. You can also download the file as an MP4. It could make the job of juicing a blog or website easier.


Facebook Users More Politically Active


More on linking social web engagement and activism . . .

In the Pew Research Center’s Internet & American Life Project's study called 'Social networking sites and our lives', the researchers found the following:

Compared with other internet users, and users of other SNS platforms, a Facebook user who uses the site multiple times per day was an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and an additional 43% more likely to have said they would vote.

Rack another one up for those (okay me . . . but that lacks humility) who argue that the underlying dynamics of social networks are conducive to increased civic engagement rather than distractions from it.