About

I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.

Monday
Nov082010

Another Study on Social Media Usage by Business

Valeria Maltoni at Conversation Agent reports on another study from SmartBrief on the use being made by business of social media. I haven't had a chance to look at the study itself, but Ms Maltoni does a quick-and-dirty summary of the study's eight key themes.

One of her conclusions surprises me:

Despite their early presence in social media, communications and PR firms are not the chosen source of advice or consultation on social media for companies. Instead, the majority of companies are using internal resources for developing and implementing their social-media strategies.

It may explain, though, why according to Ms Maltoni's review of the the study most companies are focusing on what she labels "generic topics and mainstream tools" specifically Facebook, Twitter, YouTube, LinkedIn and blogs.

Which in turn raises the question whether the topics and tools are being chosen by internal teams as the outcome of a strategic assessment of the social web in the context of business objectives, or random experimentation driven by an executive itch for results that needs scratching.

Sunday
Nov072010

Twitter Helping Politicians Use Itself

According to ClickZ (via KStreet Café) Twitter has hired Adam Sharp to provide advice to DC politicians and bureaucrats on how to use the micro-blogging platform for the pubic good. Why?

"A Twitter spokesperson told ClickZ in June: 'We are seeing strong growth of government, policy, and political usage of Twitter, and we want to help officials get the most out of our service to better communicate with constituents.' "

(Given Facebook's capacity and usage as a hub for political campaigns, maybe it should be thinking of doing something similar, if it hasn't already.)

Not a bad idea at all . . . social web platforms providing strategies to specific target user groups for getting the most out of them. It should make government relations consultants a bit nervous that platforms are  stepping into their advisory role.