About

I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.

Tuesday
May172011

Twitter Wonders

Once again, Twitter's immediacy captures the imagination of millions. A young woman takes a lovely shot of the space shuttle launch on her iPhone, tweets the image to her followers and is soon fielding calls from major broadcasters.

 And it turns out even country presidents can't resist punching it out with journalists on Twitter. Paul Kagame, president of Rwanda, took exception to a British journalist call him “despotic” in a tweet. "For an hour, the two men tussled back and forth in 140 characters or less, jabbing at each other in furious tweets in an unprecedented battle between a head of state and a social media user."

Who says Twitter can't be a place to do battle over reputation?

Friday
Apr292011

Engaging Employees in CSR

Forgive the hubris of quoting myself, but I have an article in Canadian HR Reporter on using the social web to engage a company's employees in corporate social responsiblity programs. The thesis of the piece is that:

These (social) technologies can also give employees an opportunity to highlight their own initiatives in support of their organization’s sustainability programs, as well as involve themselves in its interaction with stakeholders.

The full article is on my firm's website.