About

I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.

Wednesday
Dec032014

7-in-7 . . .Whew!

Only seven days ago, I posted links to significant developments in social platforms over the previous three to four weeks.

Ever curious, I looked at what had been announced in the subsequent week. No surprise . . . no signs of a cooling trend. Seven developments in seven days:

  1. Twitter encourages developers to embed Twitter "into more mobile apps and collect more data from mobile users"  with the anticipated launch of Fabric. Marketers take note: Fabric will be incorporated into MoPub, "the world's largest mobile ad server."
  2. Twitter improves its reporting process for abusive tweets and makes it more mobile-friendly—changing information requirements, making the interface simpler and enhancing the blocked accounts page. (from Twitter)
  3. Twitter again—The mobile division releases new filters "to spice up your photos" (from @twittermobile)
  4. Facebook debuts "Facecast: The One Thing, a one-minute newscast that will appear on the show’s Facebook page every weekday." It's part of Facebook's continuing attempt to keep our news feeds filled with what it considers relevant content.
  5. YouTube offers ads-free music . . . for a price: YouTube Music Key beta is "a monthly subscription service starting with the promotional price of $7.99/month (discounted from $9.99/month) that will give you . . . ads-free music, background play and offline viewing." 
  6. Facebook introduced its Privacy Basics tool to help users take control of their privacy settings and who and what can see their content.
  7. And, not a change in platform functionality, but YouTubers have been *urged* by the Advertisement Standards Authority (ASA) to make it very clear if their posted video has been sponsored.

Don't worry if you feel you can't keep up— at this pace, nobody can.

Thursday
Nov272014

The 'Social' CEO—Forget It

Do you find this infographic disappointing?

I know it's hard to take seriously CEOs who say they want to position themselves as thought leaders, then don't invest the time in learning about and using the platforms that reach people with ideas. 

But who are we kidding.

The belief that a CEO will spend time taking pictures, adding filters and posting them to Instagram or tagging friends on Facebook is naive if not laughable. LinkedIn is another matter of course. 

But from my perspective as a digital strategist I don't care that 68% of CEOs have no social presence, only 8.3% have Facebook accounts and less than 15% think Google+ is useful for their work. I want them to recognize that a social program can build their organization's brand, strengthen its reputation and be the lead strategy for marketing products and services . . . then make the investments needed and get out of the way.

 

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