Engaging Employees in CSR

Forgive the hubris of quoting myself, but I have an article in Canadian HR Reporter on using the social web to engage a company's employees in corporate social responsiblity programs. The thesis of the piece is that:

These (social) technologies can also give employees an opportunity to highlight their own initiatives in support of their organization’s sustainability programs, as well as involve themselves in its interaction with stakeholders.

The full article is on my firm's website.