Be Careful How you Judge

Thanks to a former colleague - Sharon Fernandes - for directing me to this YouTube video. Warning, though, you need to watch it all the way to the end to understand exactly what is going on. It's less than three minutes long.

While the video is about book publishing, there are important lessons in it for anyone in an organization responsible for its interaction with customers, the public or communities . . . be careful how you judge what they value.