Meet Smart People (Blogroll)
Twitter
« International Public Relations SUMMIT | Main | A Friend's Take on Transparency »
Monday
Sep212009

Tesco's Brilliant Response

DateMonday, September 21, 2009 at 9:56AM

Hat tip to my colleagues Dominic Pannell and Brendan Hodgson for highlighting this story from The Guardian about Tesco's response to a complaint from Daniel Jones founder of the Church of Jediism:

Tesco said: "He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.

"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.

"If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."

Amazing what a little humour will do for corporate reputation.

 

AuthorBoyd Neil | CommentPost a Comment | Reference5 References |
tagged ,

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (5)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Yuts
    by Rise at Rise on December 4, 2009
    Yuts
  • Response
    Response: S00t
    by Inquisitor at Inquisitor on January 2, 2010
    S00t
  • Response
    Response: Richard
    by Pot at Pot on January 19, 2010
    Richard
  • Response
    Response: Edanaaeoa
    by Prokawa at Prokawa on February 4, 2010
    Edanaaeoa
  • Response
    Response: Sel
    by Tranquil at Tranquil on February 17, 2010
    Sel

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.