About

I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.

Monday
Aug252014

Will Generation Z Run the World Better ?

If the research results about the generation born after 1995 (called by some 'Generation Z') sampled below are true, then I hope I'm still around to see them run the developed world.

Captured in an infographic from Marketo, four things stand out from the reserach: Teenagers today are ready to work hard for realistic goals, have a social conscience, will work collaboratively and are awesome multitaskers.

Here's how they compare to Millenials

And this will warm the hearts of every nonprofit and social activist on the planet:

Oh yeah they are fleeing Facebook (penetration having fallen from 42% in 2012 to only 23% a year later) for visual-based social platforms like Instagram. And they prefer the privacy of Snapchat and Whisper.

Marketers might find them a tougher sell than their siblings. But those of us who recognize what a mess we are making of the world today, might see cause for hope.

Tuesday
Aug192014

SXSWi 2015 — Activist Hyperbole

Take a look at the image I created below. Do activists distort the truth and use hyperbole excessively? I think so, and I think it undermines their ability to win over what you could call the 'malleable' neutrals — people who would support a cause but are turned off by exaggeration and over-statement. But I'm going to prove it by next March.

Once again I've proposed a presentation for #SXSW 2015 using the infamous PanelPicker process and I hope you will vote for it. (I was unsuccessful last year.) You can click on the wonky image on the right sidebar, which I am struggling to fix at the moment. Or you can click on this link. You will also find there a short video in whihch I expand on my intended content. Note, please, you have to register to vote. but it is not an onerous process.