I write about digital strategies and communications — and their intersection with culture, politics, journalism and social activism.


Shaming and Reputation (2)

My 'master class' is next week. This promotional video was developed by Ryerson to encourage (push?) attendance at the event. The video is cool, but I have to say it was one of the coldest days in the city and I had to stand in this square — hatless — for about an hour while it was shot.



Shaming and Reputation

On Wednesday, February 17th I'll be conducting what's called a 'Master Class' under the auspices of Chang School Talks 2016 at Ryerson University.

The description below will be posted shortly on its website, but if you're in Toronto please attend and introduce yourself.

In this session Boyd Neil will look at the ways — both subtle and aggressive — we shame others on social media and how on social networks we so readily jump to judgment of individuals, corporations and organizations based only on rumour and innuendo.  During the session, Boyd will share highlights of an original quantitative research on Canadian attitudes towards this kind of 'outing' on social.

 Participants will be introduced to some strategies to protect their social presence before, during and after a shaming, and companies can use to defend their reputation when faced with a social web assault.